Mobility is about making it simple. Today people are very savvy mobile (i.e. smartphones and tablet) users who pounce on the information offering the most immediate result. Reading through volumes of information to gain a complete understanding, it seems, is gone. In response, organizations are parsing out information to create more interaction to improve the chances of grabbing hold of the mobile user population. But for this population, the rising volume of data is not empowering—it’s overwhelming. Rather there are new ways to engage people by making decisions simple and change possible. Today Inet can offer this solution for 1) market and 2) healthcare research as presented above.
